Functional treats for healthier daily routines.
From silky cat strips to nourishing mousse cans and the new Nutritious Pouch, naabee turns snack time into functional daily care for happier pets.
OUR STORY
why naabee
Naabee was founded by a group of friends in the US in 2023. At Naabee, we’re redefining pet wellness as a lifestyle—one where health is effortless, joyful, and deeply connected to nature. Here, we craft clean, wild-inspired recipes free from synthetic additives, using human-grade proteins and ethically sourced botanicals.
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Environmentally friendly packaging
NAABEE uses more environmentally friendly packaging choices designed to reduce unnecessary impact while keeping each product fresh, protected, and easy to enjoy.
Sustainable development practices
NAABEE actively practices the concept of sustainable development, not only using environmentally friendly materials in product packaging, but also focusing on energy conservation and emission reduction in the production process, reducing energy consumption and waste emissions.
Creator snack test
Snack time, seen on TikTok
Real creator moments featuring naabee treats: smooth pouches, curious cats, and the tiny rituals that make snack time feel special.
